I love problem-solving across marketing disciplines. Over an 18 year career I've created award-winning broadcast spots, apps, digital content, website, OOH, radio and promotions.
broadcast
Celebrate the season with gorgeous product shots, Saul Bass-inspired motion graphics, and a very continental voice over artist.
A conversion media execution designed to drive shoppers to the cold case section at C-stores.
LMFAO, Mark Cuban, Steve Kerr, Luke Wilson, Emmanuelle Chriqui, the Chicago Bulls Lovables and the Phoenix Suns Gorilla help kick off the 1st day of the NBA season on Christmas Day, 2011.
Bud Light kicked off its 6-year NFL sponsorship with a series of love letters from fans expressing everything that's great about the game of football.
Shazamable Super Bowl spot featuring the debut of Afrojack's single "Ten Feet Tall."
Broadcast spot that launched Select 55, an ultra-low calorie beer
DIGITAL CONTENT & SIZZLE VIDEOS
:15 pre-roll video promoting Bud Light Lime-A-Rita.
Gas Station TV content is designed to grab attention through sound and audio to inspire people at the pump to go into the gas station and increase their trip spend. RTBs and a simple, clear story are always a smart strategy in this context.
Marshall Faulk takes us inside the Bud Light brewery to get the entire A-B system fired up over the Brewed By Legends NFL activation. You don't remember the Brewed By Legends program? Oh, that's because it didn't happen. But this video did.
Budweiser Select was a light beer without a proper place in the overall A-B portfolio. So in 2013 we re-positioned it as the light beer that was okay for craft beer guys to enjoy. A series of off-beat digital videos helped sell the new attitude.
Budweiser Select was a light beer without a proper place in the overall A-B portfolio. So in 2013 we re-positioned it as the light beer that was okay for craft beer guys to enjoy. A series of off-beat digital videos helped sell the new attitude.
Budweiser Select was a light beer without a proper place in the overall A-B portfolio. So in 2013 we re-positioned it as the light beer that was okay for craft beer guys to enjoy. A series of off-beat digital videos helped sell the new attitude.
Select 55 pre-roll video supported branded content videos on Weather.com.
Branded content featuring a day with alt-country band Ha Ha Tonka. I spent time doing promotions, recording, performing and BBQ'n with band.
Part 2 features band interviews and the recording of a cover of Big Country's "Big Country".
Part 3 features a pre-show BBQ and live concert.