LET’S solve problems,
No matter the medium.

I'm a strategic-minded creative leader that loves the challenge of a blank space and a deadline. Trained as a copywriter, and with 20+ years of experience at different types of advertising and marketing agencies, I've inspired cross-functional teams to develop creative solutions in almost every marketing discipline, from Super Bowl spots to Social campaigns, iOS apps to POS, commerce marketing, sales promotions and live events. And I’m always excited to help teams solve whatever is coming up next!  

HEAR THROUGH THE NOISE.

To really solve a creative problem, you have to truly understand the real issue. Let’s ask questions..and then actually listen to the answers. The goal is to hear through the noise to understand simply what we’re solving for.

SEEK UNIQUE ANSWERS.

Whether a creative solution is obvious or obtuse, it must seem compelling and unique to the end viewer. If the answer involves doing something we've never done before, all the better. That's the only way to grow!

EXECUTE WITH (THE RIGHT) ENERGY

A great idea poorly or laboriously executed can be less effective than a poor idea done just right. Inspiring everyone to bring the right energy level to every execution is vital for team, project and client health!

• Lead Teams, Projects and Pitches in the Alc-Bev, CPG and Personal Wellness Categories (among others)

• Think Strategically, Execute Creatively

• Brand Positioning

• Comms Mapping Across Channels

• Develop Integrated Campaigns

• Collaborating Across Disciplines
  And Organizations.

• Stay On Top Of Trends