VICE PRESIDENT, GROUP CREATIVE DIRECTOR, AUC/EDGE MARKETNG 2017 - NOW
Lead cross-functional commerce marketing teams and new business creative teams for commerce marketing agencies within Advantage Solutions. Current client roster includes Boston Beer Company, Campari Group, Wells, SCJohnson Lifestyle Brands and more.

Highlights include:

  • Creative Lead and Pitch Team member for new business wins including Brown-Forman, Jagermeister, Family Dollar, Proximo, Boston Beer Company and Wells

  • Part of Executive Leadership Team that more than doubled Edge Marketing’s revenue over four year period prior to merger and formation of Advantage Unified Commerce

  • Extremely high staff retention rate and satisfaction before, during and after the pandemic

  • Restructured agency creative services and offerings and energized Connecticut office’s creative output and talent level

  • Led legacy agency’s redesign and brand positioning (Edge Marketing) prior to AUC merger

CREATIVE DIRECTOR, CANNONBALL 2010 – 2017
Oversaw strategy, creative direction and execution for brands like Bud Light, Budweiser, Select, Bayer Advanced, Laclede Gas Company and new business opportunities. Created work for broadcast, social media, sales promotion, branding and innovative digital channels.

Highlights include:

  • Budweiser 360 Kevin Harvick NASCAR Ride-Along Experience App.

  • Rebranding Budweiser Select via VBB process.

  • Bud Light “Cool Twist” 2014 Super Bowl spot w/Shazam promotion.

  • Bud Light 2011 NFL launch - including national broadcast campaign, social media hub and print, OOH and radio support.

 

CREATIVE DIRECTOR, MOMENTUM WORLDWIDE  2007 – 2010
Created integrated campaigns, new products and retail solutions for A-B, Kraft, William Grant & Sons and Domino’s. Created work for broadcast, social media, sales promotion, digital advertising and experiential events. 

Highlights include:

  • Band of Buds, the premiere Budweiser program for 2010, including custom social media network, custom live events, and 360 ad support.

  • Super Bowl pre-game broadcast launch of Select 55.

  • Concept and launch of award-winning RollingRock.com.

  • Sales promotion and advertising support for Grant’s, The Balviene and Stoli premium spirits.

  • Working hands-on with Domino’s to support launch of new products, including sandwiches and pastas.

  • Introduction to IMC process and agency integration via Kraft.

Associate Creative Director, JUMP COMPANY 2006 – 2007
NASCAR! And even more NASCAR! Created brand-building and ticket-selling advertising for NASCAR series and events.

Highlights include:

  • NASCAR Home Tracks Brand/Campaign - giving a voice and personifying the soul of hundreds of NASCAR local tracks and their passionate fans. 

  • Activated the NASCAR Foundation Kelly Clarkson partnership with Broadcast, Print and Digital support.

  • Levis-Strauss/Jimmie Johnson sponsorship activation.

 

ACD, ZIPATONI (NOW “NEW HONOR SOCIETY”) 2004 – 2006
Created promotions, events and advertising for Miller Brewing, White Castle, Energizer, 7UP and more.

Highlights include: 

  • Rolling Stone’s 50 Years of Rock (packaging/promotion/live event).

  • Award-winning Wrigleyville OOH campaign.

  • Energizer 600 Picture project.

 

SENIOR WRITER, ZIPATONI 2000 – 2004
Created consumers promotions and advertising for Motorola, Alltell, Keebler, Michelin and Miller Brewing.

COPYWRITER, DAVIDSON MARKETING (NOW OGILVY ACTION) 1998 - 2000
Promotions, advertising and digital programs for Microsoft, Jim Beam Brands, Keebler, Minute Maid, SCJohnson, Corona, and more.

EDUCATION
Bachelor of Journalism, University of Missouri, ‘98.