THE SITUATION
SC Johnson’s Lifestyle Brands - including method and Mrs Meyer’s Clean Day - are on a mission to expand from “soap” into beauty, personal care and pet care brands that fit into a larger, eco-focused lifestyle.
THE SOLUTION
Our teams collaborated with SCJ’s internal studio team to create a suite of retail solutions that elevate the brand at the point of purchase and position SCJ as a leader to their retail partners across a host of categories, including personal care, dish, laundry, household cleaning and more. In addition to pushing the envelope of what a display can be, the team identified the unique nuances of shopper behavior in key retailers/channels and crafted insights, copy and offers custom-designed for specific consumers at specific stores.
THE RESULTS
SCJ LIfestyle brands continue to see increased display activity and acceptance across key retailers, including in the mass, grocery, beauty, pet and DIY categories.
For the agency, we’ve doubled our creative retainer over the course of the projects, as key brand and commerce stakeholders see the benefits of retailer-first language and executions.